Search Engine Optimization (SEO)
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Search Engine Optimization (SEO) - SEO Consultant
Top Organic "Free" Search Engine Ranking
Search Engine Optimization (SEO) is a set of steps aimed at
improving the position of a website in search engine ranking. SEO is a stand-alone service, and
is also considered a subset of Internet marketing and search engine marketing (SEM).
SEO refers to organic free listings, as opposed to paid advertising or PPC
(Pay-Per-Click), such as sponsored listings, Google Adwords, etc.
Paid advertising
listings are displayed on top or to the right of the organic free listings.
Benefits Of Our Search Engine Optimization (SEO)
 Higher organic free listings.
Brand name building and awareness.
Higher return on investment compared to other marketing
strategies.
Inexpensive source of qualified traffic.
Benefits Of Our Free Consultation
Site analysis.
Broken links check.
Proper code writing check.
An analysis of whether or not your site is search engine
friendly. In other words, does your site allow search engines
to index it into their own data bases and list it in
a search?
Just because your site is on the Internet does
not
mean search engines can find it and index it.
Search positioning check, if any, prior to optimization.
Internet Marketing: SEO Grows Your Online Business
SEO offers top search engine placement that taps into an unlimited source of qualified
visitors or targeted traffic actively searching for the products or services you
offer.
Search engines drive more than 85% of Internet traffic. Getting top positioning or
placement is a powerful online marketing strategy, and when done correctly, top listings
can significantly broaden your internet marketing reach.
Optimization opens up the potential for many people to find your site without you
having to direct them to it.
Help Your Business Succeed On The Internet. Take Action!
"I've had my website for years and I can't get it listed on search
engines!"
 We hear this frustrating remark frequently. In many cases, web designers overlook the
need for optimization. SEO is its own specialized field and something most designers
are not trained in. As a result, sites designed from a purely design perspective often lack
SEO strength. For example, Flash applications hold no SEO weight, therefore can"t be read by search
engines.
We can help by giving your website a complete examination. Then, we will
research search engine data bases for actively searched keywords, that best fit your
market niche. We will examine your site"s file structure, clean up any code mistakes, structure
your website to be accessible to search engine crawlers, embed primary keywords into your
programming code and text copy, write copy, build networking back links, submit your site
to the top search engines, and provide additional internet
marketing strategies.
Last, but not least, we can examine your competitors" websites, determine why they are
getting top listing and apply what we learn to your site.
Search Engine Optimization (SEO) Six Step Process
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Brainstorming with client for potential keywords, and follow-up keyword usage research. During this stage, we work with the client to discover as many related keywords as possible. We research each search term (keywords) used over a ninety-day period, and we research how many sites are competing for these keywords.
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Selecting the keywords, or phrases (primary keyword/key phrase) that will most benefit client’s website search engine positioning and generate the most amount of potential traffic.
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A pre-submission analysis is preformed to determine current page ranking, if any, prior to optimization.
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Optimization of all web pages with the primary keywords and/or keyword phrases.
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Manual submission of your newly optimized web pages to selected search engines.
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Post-submission analysis. This consists of four annual reports after search engine submission.
Link Building
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Back Links
-
Reciprocal Links
Skilled SEO Is Required For Success On The Internet
As the Internet is now an integral part of our way of life, it is also rapidly
becoming much bigger and more competitive. In today"s business world, you must have a
website. In order to succeed on the internet, your website must rank higher than your
competitors". Achieving this requires SEO in all areas of your site. This includes domain
and file naming, well constructed code programming, and well written text content with
primary keywords placed in strategic text copy locations.
One could compare the World Wide Web to a large city where everybody has a business of
one kind or another. In the traditional retail world there are three things that can make
or break a business ...location, location, location.
The internet is no different. Location, on the World Wide Web, is top search placement,
positioning, and listing.
Each search engine results page
(SERP), generally has ten organic free listings. The top ten free positions
get the bulk of the internet traffic. Generally speaking, people don"t search beyond the
first three pages or top thirty listings. Top search position
means more potential traffic. Traffic means more potential sales, and more sales
mean a quicker return on investment. A viable modern
business has to focus on the internet.
Our techniques can be a one-time investment, or an annual maintenance program for
staying current with the frequent changes made by the search engine companies.
The Internet Is The Future And The Future Is Here
Not having a competitive edge on the World Wide Web is going to leave your website
business lagging further and further behind your competition, who may be aggressively
pursuing your customers. When it comes to the Internet, your website has to be visible
and on top to succeed,without having to direct people to it.
Our Commitment
By employing our skilled techniques, your site will receive
higher search positioning or placement and higher Internet exposure.
We stand behind our work, our clients, our word.
NOTE:
Prominent listing is the responsibility of normanbacon.com.
Traffic depends on the interest your site generates.
The conversion rate of that traffic is the responsibility of the business site owner.
Rich content, service options, fees, and customer service are some aspects that will have
a profound affect on conversion rates.
**********************
Norman Bacon,
Internet Marketing, Website Advertising, Website Marketing Company
Hudson Valley New York, (NY)
Search Engine Marketing (SEM),
Search Engine Optimization (SEO),
Pay Per Click (PPC),
Link Building,
Custom Website Design,
Website Hosting & Management,
Copy & Content Writing,
Graphic Design & Logo Design,
Free Consultation
"Go with someone who is qualified and someone you can trust.
I stake my reputation and company success on our expertise and integrity."
Norman Bacon
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